What have you done this year? Serious question. If you have an immediate answer to that question, great! But the next (and possibly more important) step is to ask yourself, could your average supporter do the same? If not, how can you expect them to support, volunteer, or take action on behalf of your efforts and organization if they aren’t fully aware of how you’re working to benefit them, society, or an industry?

Every organization likely has its ardent supporters who read every newsletter, follow you on social media, and religiously contribute to your cause. These individuals are essential to any organization and got you to where you are today. If your goal is growth though, you need to constantly and consistently expand the population of “ardent” supporters who may be interested in your organization, but may not be aware of the details of what you actually do and accomplish.